Prior to RedBox, most of us only thought of vending machines for drinks and candy bars. With the entry of gourmet vending, it would appear that virtually anything is accessible. You can purchase Proactiv in your local mall and Apple products in many airports. The vending concept has eliminated the human component, but doesn’t eliminate the need for a brand to have enough integrity to get the consumer to walk up and insert money.
Having thought that I had heard just about everything, enter Sprinkles Bakery. For those of you who are Entourage fans, Sprinkles is a favorite bribery tactic for Jeremy Piven’s character. He’s known to sweet talk women, quite literally, with the gift of a Sprinkles cupcake. Sprinkles is a Beverly Hills bakery who has now brought their goodies to the masses via, you guessed it, a vending machine.
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